As the Alphabet Inc streaming service aims to recruit more content creators, YouTube on Tuesday announced a new way for video creators to earn money from fans with a feature dubbed Super Thanks.
The addition, which adds a fourth avenue for YouTubers to make money from their viewers, comes as rival platforms such as TikTok, a short-form video app, and Facebook Inc.’s Instagram invest aggressively in courting viral video makers.
Super Thanks is available for purchase at four different price points, ranging from $2 to $50, as a means for fans to express gratitude and support their favourite YouTube channels, according to the firm.
A highlighted comment will display in the comment section after a purchase on a video page, allowing the artist to respond to the fan’s gift with a comment.
Thousands of creators in 68 countries have access to the tool, which will soon be expanded to all qualifying producers in YouTube’s partner programme.
Through channel memberships, fans have been able to pay for unique material. Viewers who pay for Super Chats can have their remarks pinned to the top of the comment section on a livestreamed YouTube video.